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  • July 2026 Fraud Review: Enforcement Risk Returns to the Control RecordFraud & Enforcement
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Consumer privacyIllustrative example
ClientsConsumer apps and online retailers
WatchingFTC actions, state privacy laws, and Federal Register notices
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1Legal updateArtificial intelligence

Federal Trade Commission · 91 FR 41638

The FTC proposed a policy statement applying the Section 5 deception prohibition to companies that market AI systems.

The notice addresses how the prohibition on deceptive acts or practices in Section 5 of the FTC Act applies to companies that market artificial intelligence systems. It is a proposal open to comment, not a binding rule or an adjudicated violation.

PublishedJuly 7, 2026
StatusProposed policy statement, open for comment
2SynthesisSoftware vendor

Halbrook Systems

Accuracy claims about the AI feature now sit inside the FTC’s deception framework.

The notice bears on how the vendor describes the feature’s performance and on the testing records behind those descriptions. Because it is a proposal open to comment, the first step is a review of current claims, not a change to the product.

Client contextMarkets an AI feature that ranks and routes customer support tickets; its sales materials cite accuracy figures.
3Client updateIn your firm’s voice
Your firm
To
General Counsel, Halbrook Systems
Subject
FTC proposed policy statement on AI accuracy claims

On July 7, 2026, the Federal Trade Commission published a proposed policy statement on the suppression of accuracy in AI systems (91 FR 41638). It describes how the prohibition on deceptive acts or practices applies to companies that market AI systems, and it remains open for comment.

For the support-ticket feature, the statement bears on the accuracy figures in your sales materials and the testing records behind them. The first step is a review of those claims and records; the proposal itself does not require a product change while it is pending.

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